Exact-match: That’s the anchor text exactly matching your target keyword. Example: YouTube SEO is needed to get your video to the topToo much backlink building is considered spammy to search engines. Because marketers took advantage of how easy it was to purchase backlinks for their websites many years ago, search engines have cracked down on spa

The first thing you’ll notice is that the average percentage of random anchors is super high compared to the other types of anchor text we studied. This makes sense because random anchors incorporate pretty much all other anchors besides a few very specific ones.It looks like there’s a similar correlation once again when it comes to the average